Nike:
The brand that my partner and I would be analyzing is Nike.Nike is one of the biggest athletic apparel company that makes sporting equipment, exercise gear, and casual apparel for men and women of all ages and sizes. They use all forms of media so that people of all age will know of their company. They succeed using social media because they have many sponsorship's with many groups worldwide!Overall Summary of social media use:
Nike is Huge with social media. They use all types like Pintrest, Twitter, Instagram, Youtube, and Facebook. Nike depends on its social media connection to spread its brand. For example they have the famous slogan "Just Do It" so if you were to go to any social media i mentioned before and were ego type that it you'll most likely get results that'll lead you to some type of ad based on Nike and its performance. Twitter is known for its hashtag symbol. If you were to update your statues mentioning nike and used the hashtag symbol alone with the phrase "#Nike" or "#JustDoIt" you'll get such results. You can also get the same results with Instagram. On YouTube you can find a really cool animated video based on the FIFA World Cup 2014 that has the brand with the slogan "Risk Everything".
Strengths and Weaknesses:
The weakness on such tools is that sometimes people will link them to a disturbing photo or video ruining the brand leading to people not wanting to be involved with the brand. But if anything it has more of a strength because of the fact that many people promote it because its a brand that is of high social statues and quality.
References:
- www.twitter.com
- www.wikipedia.com
- www.youtube.com
